Amongst all the promotion media used by the production house, the Baahubali branded paper cups garnered much attention from corporate offices and college students. The paper cups became a point of discussion during tea breaks.As part of the relentless marketing campaign, Arka Mediaworks Pvt. Ltd tied up with GingerCup, a marketing agency that uses paper cups to tease audiences and convey a brand's story.
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Devleena and Deepak Bansal, the husband-wife duo has brought forth 'The other side' of a cup of coffee. A coffee lover would often wonder what goes behind the irresistible aroma a cup of coffee exudes. But this duo's foresight leverages what goes after a person gets a Cup a Joe in hand. It is with this concept that they started up GingerCup.
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The online lingerie and nightwear brand Clovia, is one such brand which cashed in on this thought and recently carried out a bold and quirky on-ground activation in Bengaluru. With the aim to create more awareness about the brand and get people to try its 'Fit Test', Clovia distributed 50,000 cups over eight days to various tea and coffee shops in Bengaluru
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Marketing activities are essential for every brand, regardless of its size. You need offline marketing to remain etched in the memories of your audience. In today's times, people have a short attention span of nearly 3 seconds on Digital Sphere. Offline marketing can help you enjoy larger attention span. Contrary to popular notion, you need not always spend big bucks to get this kind of an attention span.
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A product of NIT Allahabad, one on India's premium technology institutions, Deepak Bansal firmly believes that without hard work &perseverance great things cannot be achieved. He started his career at Wipro and then led the technical team at Samsung India for more than 8 years
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There can be nothing as good as helping the poor in today's world. A couple of daysback, it was International Labour Day and I along with my friends was discussing a great deal of stuff to help the needy. Sadly, despite all our discussions, we didn't do anything for them. On the Labour Day itself, there was a lot of hullabaloo about being more sensitive and helpful towards the underprivileged on social networking sites and yet these discussions remained infertile. I feel, there is simply no use making noise about something you cannot do anything about. Our unfruitful talks and unproductive ideas do not change the fate of those who have to toil hard and still they barely get their both ends meet. Sad but true!
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Advertising is all about connecting and when you connect with your audience, it's always the uncharted and unconventional ideas that stand out. In an era of increasingly digitized world, if you are not on the internet with a streaming social media timeline, you are simply nowhere in the race. This is where this innovative start up called Ginger Cup spreads its wings. Digital advertising is undeniably the in-thing, but how do you really bridge the gap between the mass and the class.
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