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Here are some emerging trends, hospitals and healthcare marketers need to focus on:
Patients want healthcare websites to incorporate tools such as online scheduling, bill pay, e-visits and the ability to renew prescriptions online.
Video marketing will continue to explode as a marketing medium. A video on the landing page of a website is likely to increase conversions by 80%.
Strategies will have to be framed keeping in mind the millennial patient. This segment insists on convenience and thus is likely to react only to mediums that appeal to them.
Online reviews will become more important than ever and thus it is important for healthcare marketers to encourage their happy patients to speak out for their brand.
In any campaign, tracking and measuring various metrics is important if you want to hit a particular goal. You need to evaluate the effectiveness of a campaign.
Types of advertising agencies and what they do, here are the guidelines which help you choose an ad agency that will work as the best facilitator for your brand.
A Starbucks paper cup appeared in Game of Thrones. Was it intentional product placement of free advertising or just a silly error from the maker’s end.
Evaluating marketing strategy helps to get more bang for your buck. Here are the 5 Parameters to Evaluate a Marketing concept helps to shape future strategies.
It is vital to choose the right marketing medium that will strike the right chords in the target group, create an impact and drive inquiries and leads for brand.
The recent report, it is expected that print media Ad growth will accelerate and achieve a growth of 6.2% in 2019 contrary to 5.6% in 2018. Some aspects are as follows
Great Marketing campaigns make companies memorable. There is a very fine line between an advertisement and marketing campaign which many people tend to confuse.