Growing vehicular and industrial pollution has become a matter of serious concern in most metro cities in India. With the air quality deteriorating, there seems to be a surge in incidences of airborne diseases and health hazards. Recently, pollution and smog hit record levels in Delhi and surrounding areas. The severity of the situation has become a matter of great concern for the government as well as the common citizens.
Post the Diwali celebrations, the thick haze that engulfed the city was appalling. The overall Air Quality Index (AQI) was recorded at 302.
However, the situation has given a boost to the air purifier category as there is an imminent need for air purifiers across the city. Brands such as Eureka Forbes, Blueair (HUL), Daikin, Kent, Panasonic, Honeywell and Sharp are witnessing a multi-fold rise as the demand for air purifiers increases. By 2021, the air purifiers market is all set to cross $29 billion.
Keeping in mind the current situation, air purifier brands are amplifying their ad campaigns across different mediums to attract consumers. They are leveraging on both online and offline mediums to advertise their offerings. From Daikin’s “Fill the Air with Goodness” campaign to Kent’s “Breathe Pure” campaign, leading brands in the segment are leaving no stone unturned to achieve market share.
Piping hot paper cup ads for Daikin
Recently, GingerCup executed a piping hot paper cup advertising campaign for leading air purifier and air conditioner brand, Daikin. The camapign was conducted in corporate offices in Gurgaon. The main aim of the campaign was to attract people to purchase air purifiers for their home. The white paper cup had the brand logo on it along with a QR code. On scanning the QR code, the consumers would be redirected to the company website https://www.daikinairpurifier.co.in/. Another message on the branded paper cup read ‘Give a missed call on 9210188999 to get the air quality checked at your home for free’.
Advertising on a paper cup is ideal during the winter season as most people tend to grab a piping hot cuppa of tea or coffee more often than always. Branded paper cups give audiences the chance to see, touch and hold your brand in their hands while savouring on their hot drink.
To advertise an air purifier brand, officer goers make the perfect target audience. They are the people that are most accustomed to rising pollution and smog levels in the city on their daily commute to work. Besides installing them in a home, they are an invaluable necessity in offices too. Moreover improving the air quality, air purifiers are also known to address winter allergies. They clear out the allergens in indoor air, and replace it with pure, healthy and fresh air.
To advertise your brand’s unique offerings, visit http://www.gingercup.com/ or send an email to firstname.lastname@example.org. Advertising on a hot cup of tea or coffee can sow the seeds of success for your brand.