Amongst all the promotion media used by the production house, the Baahubali branded paper cups garnered much attention from corporate offices and college students. The paper cups became a point of discussion during tea breaks.As part of the relentless marketing campaign, Arka Mediaworks Pvt. Ltd tied up with GingerCup, a marketing agency that uses paper cups to tease audiences and convey a brand's story.
One such startup that is helping brands achieve this distinction is Bengaluru-based GingerCup which prints brand logos and taglines on paper tea cups, and distributes them across colleges, offices, hospitals and food courts. In two years, it has distributed over 35 million ‘branded’ paper cups across 23 Indian cities.
The online lingerie and nightwear brand Clovia, is one such brand which cashed in on this thought and recently carried out a bold and quirky on-ground activation in Bengaluru. With the aim to create more awareness about the brand and get people to try its 'Fit Test', Clovia distributed 50,000 cups over eight days to various tea and coffee shops in Bengaluru
GingerCup takes marketing up-close and personal by advertising on paper cups. Custom Cup branding helps brands to engage with their customer for nearly 3–5 minutes which is not provided by any other media.
A product of NIT Allahabad, one on India's premium technology institutions, Deepak Bansal firmly believes that without hard work &perseverance great things cannot be achieved. He started his career at Wipro and then led the technical team at Samsung India for more than 8 years
The Bengaluru-based company banks on people’s affinity for tea or coffee by turning the exterior of paper cups into advertising space; branded cups are circulated on board flights and trains, on college campuses, at corporate houses, and inside hospitals